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facebook Gaming





Chase Your Stream


➦Notes
Facebook feels old. So we gave the brand a makeover, refreshing it’s voice and design guidelines to appeal to a younger audience.

Guiding agencies like Mother, Dentsu, and Sward, we launched a creative refresh that extended to the app, global campaigns, events, and even a cute new mascot.


↗Role
Associate Creative Director

Created in collaboration with
Creative Director

Copywriter
Agustin Sanchez

Design
Darasavanh Navasak 
Hanem Hassan
Charlene Koh

Producer
Brand Identity
Mother London

Creative Agencies
Dentsu Gaming
AMP Agency

Social Agency
Hightail Media

Production Support