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McDonald’s x Ultraman



DO YOU BELIEVE IN THE POWER OF BEEF?!


➦ Notes
To celebrate the launch of McDonald’s new all-beef burgers in China, we teamed up with Ultraman for the ultimate power-up. Each burger was paired with one of the franchise’s most powerful heroes, connecting the power of beef with the power of Ultraman.

The campaign asked, “Do you believe in the power of beef?” Built on the idea that a McDonald’s beef burger can help you power back up when your energy runs low. We brought the story to life through a launch film, limited-edition toys and merchandise, and custom packaging, giving everyone a reason to believe in the power of beef.

↗Role
Creative Director






Created in collaboration with


Art Director
胡家琪 - HUZI

Copywriter / Wrtier
张梦怡 - PUMPKIN

Designer
宗楚萌 - CHUMENG

Production Company

Animation Team /Directors